Alessio Farina
Provide a short summary of why you should be selected by the community as a Digital Experience MVP
I am the CMO of the only Kentico Gold Partner agency in Italy, where my role revolves around the study, research, design, and management of digital experiences. As a certified Kentico marketer, I am deeply involved in implementing and optimizing digital strategies for major companies in industries such as sports, healthcare, and manufacturing. My daily focus is on delivering exceptional digital experiences that not only meet the needs of these businesses but also exceed user expectations. I believe that my expertise, commitment, and the impact I create for clients make me a strong candidate for the Digital Experience MVP award.
Contributions you have made in the Digital Experience (DX) community online and in-person (i.e., blog posts, podcasts, webinars, encouraged others to join)?
As the owner of the Kentico Italia community, I am actively involved in fostering discussions and sharing knowledge about digital experience. I had the privilege of speaking at the Web Marketing Festival (WMF) last year on digital experience topics, where I shared insights on the evolving landscape of DX and its impact across various industries. Additionally, I regularly contribute to the Kentico-Italia LinkedIn page, where I publish weekly posts focused on digital experience trends, best practices, and innovative solutions. My contributions are aimed at educating and inspiring both clients and peers within the digital experience ecosystem, spanning various vendors and technologies.
What encouraging words would you like to share with those new to the community and perhaps new in their career?
The digital world is where people spend time finding solutions and making purchases, so creating seamless, meaningful interactions is crucial. Just like in the real world, users expect high-quality experiences. If you have the right digital experience mindset for your project, you're on the right track, but knowing how to build a great DX is essential for success in the digital world.