Webinar Series: Customer Centric: Personalization and A/B testing - Kentico
Overview
In the webinar, the discussion centered on Kentico's digital solutions, which are engineered to facilitate implementation for teams that may be less digitally mature without necessitating heavy development. Many of Kentico's clients collaborate with agencies for the initial setup. While the system is designed for ease, challenges still arise, especially when relying on single-vendor solutions. Notable challenges include low traffic in the B2B segments, inconsistencies in A/B test sample groups, and discrepancies between mobile versus web traffic. The conversation emphasized the importance of deeply understanding one's audience and exercising caution with personalization efforts. The overarching message of the webinar highlighted the significance of being customer-centric. With Kentico, truly understanding and actively listening to customers is paramount for successful personalization and A/B testing in a composable environment.
Who Should Attend
This webinar series is perfect for frontend developers, UX/UI designers, project managers, digital marketing professionals, and other tech enthusiasts interested in the management of preview and presentation control in a composable stack. No matter your level of expertise, there's something to learn from this diverse panel of experts.
Don't miss out on this opportunity to broaden your knowledge and engage in insightful discussions on preview and presentation control in a composable stack!